In North America we go outside to be alone, and 
inside to be with people. Incongruously in Europe, 
and in the U.K., people go out to be with people, in 
cafes, pubs, and they go inside to be alone, to be 
private. Inside, indoors in the U.K. and Europe they 
resent advertising on radio and TV and they resent 
the phone and its interruption of private existence, 
whereas in North America there is no privacy in the 
American home and there is no resentment against 
the interruptions of private life by the telephone or 
by advertising on radio and television.

“The Electronic Media: An Address by Marshall 
McLuhan, Montreux, Switzerland,Ó The Television